PHD To Provide Performance Benchmarking Hiring Management Technology To Marketplace IGA Stores

Vancouver, British Columbia, November 01, 2004-- Precision Human Development Ltd. (“PHD”) is pleased to
announce that it has been selected by H. Y. Louie Co. Ltd. (“H. Y. Louie”), one of British Columbia’s largest
employers and Top 10 performing companies as rated by B.C. Business Magazine, to provide its Performance Benchmarking hiring management technology to the company’s Marketplace IGA stores.

H. Y. Louie’s Marketplace IGA stores will use the performance benchmarking technology to ensure that
they are hiring individuals who will meet their specific performance requirements and match or exceed the
performance capabilities of successful employees. The technology will also be configured to include specific, customized performance models designed to reduce human capital overhead costs.

“In the B.C. grocery business today, employee turnover is at record levels,” said Scott Coburn, Vice President, Human Resources & Distribution. “If we can increase employee retention, we will see decreases in store level management time spent on screening, interviewing and training. We will also expect to see an improvement in customer service as longer term staff develop service relationships with customers and management is better able to focus on customer service.”

Mr. Jason M. Clark, Director of Business Development for PHD said, “H. Y. Louie and Marketplace IGA presented us with a human capital challenge that our performance benchmarking technology has become expert at solving. For the past ten years now, our customer return on investment research has shown, unequivocally, that the addition of performance benchmarking to a company’s hiring and succession planning practices can result in significant performance improvements and/or cost reductions. Some customers, for example, have obtained up to 87% reductions in employee turnover. Given the demonstrated effectiveness of this approach to performance management, we are very excited to be able to help H. Y.
Louie and Marketplace IGA meet and exceed their workforce performance objectives.”

About H.Y. Louie Co. Limited:
H.Y. Louie Co. Limited, at 101 years, is one of North America’s oldest wholesale grocers. Based in Burnaby, B.C., the company also provides services to over 35 independently owned and operated IGA (Independent Grocers Alliance) stores and MarketPlace IGA stores in B.C., in addition to operating a distribution centre, office and three Cash & Carry outlets.

About the Independent Grocers Alliance (IGA):
IGA is the world’s largest voluntary supermarket network with sales of more than $21 billion annually worldwide. IGA includes over 4000 independent supermarkets in 48 of the 50 United States, Anguilla, Antigua, Barbuda, Aruba, Australia, Barbados, Botswana, Brazil, Cambodia, Canada, Cayman Islands, People's Republic of China, Czech Republic, Dominica, Dominican Republic, Grenada, Indonesia, Jamaica, Japan, Kenya, Korea, Lesotho, Malaysia, Malawi, Mauritius, Mozambique, Namibia, Papua New Guinea, Philippines, Poland, St. Kitts, Singapore, South Africa, Spain, Swaziland, Thailand, Trinidad, Tobago, Turks & Caicos, Vietnam, Zambia & Zimbabwe, and is served by 37 independent distribution companies.

About PHD:
Precision Human Development is the leading provider of online performance benchmarking technology in Canada and the United States. Performance benchmarking takes employee performance and productivity to new levels by enabling organizations to scientifically hire, promote and develop job applicants who closely match the performance levels of top or ideal performers. At the same time, the technology enables hiring managers to effect direct and measurable improvements to their organizations bottom-line performance. PHD operates worldwide and has its headquarters in Vancouver, British Columbia, Canada.

For more information about this news release and/or PHD’s performance management solutions, please visit
www.phdassessments.com or call toll-free 1-877-HIRE-PHD (1-877-447-3743).

Contact:

Melody Sousa
Precision Human Development
P: 1-877-447-3743 (HIRE-PHD)
E: msousa@phdassessments.com