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A six year, ongoing, application of company-specific hiring benchmarks has resulted in a $120 million increase in overall revenues for the period.

This organization continues to be #1 in sales for its region and #21 overall in the United States.

Client Company: #1 Ranked Auto Dealership in Southern California; Ranked #21 in US Dealership Sales

Challenge: Improve the caliber of salespeople throughout the organization & increase overall sales revenues

Solution:
PHD created company-specific sales benchmarks that identified unique sets of competencies associated with top, average and low performing sales staff across the organization. These customized performance models were then used to evaluate the suitability of prospective sales candidates. The tools screened-in those who possessed the necessary competencies associated with high volume sales within this organization and screened-out those whose competencies ranked in the average or low performer range.


Procedure:
Data collected from the organization's existing sales staff were used to create the customized sales benchmarks. Sales personnel were only required to complete a brief 10 minute online survey that measures a range of important competencies. Once collected, the employee competency data were evaluated along with actual sales performance data and company performance requirements for the position. The analysis, and subsequent sales benchmarks, very clearly identified the competencies that would be needed for high volume sales as well as those associated with less desirable levels of performance. Individuals applying for sales positions within this organization complete the 10 minute survey and their suitability is determined instantly for the company hiring managers.


Results:
This organization has utilized their company-specific sales benchmarks for six years thus far. Use of the tools has required no dramatic change to their hiring procedures. They have simply added the 10 minute competency surveys as an additional step in the hiring process.

After six years of using the PHD system:




PHD will create similar, customized hiring benchmarks for your organization entirely at no cost on a trial / evaluation basis. We will demonstrate the accuracy of the tools and help you to calculate your expected return on investment based on the validation results. We believe in proving the value of our tools first. Take advantage of our no risk, no obligation offer today.